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374 Water, a pioneering startup, faces the typical challenge of translating a visionary idea into a viable business model that attracts investors. Specializing in expensive, high-tech equipment rather than the more commonly funded software or apps, the company has navigated complex financial waters to raise over $5 million since 2013. This video delves into the broader context of startup funding, particularly for companies like 374 Water that offer innovative environmental solutions. It highlights the difficulty in convincing investors and stakeholders of the long-term benefits of investing in water technology, which often involves overcoming industry inertia and regulatory hurdles.
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